Achieving beauty through the senses with sensorial cosmetics has been gaining the attention of those seeking skincare and other cosmetics that evoke pleasurable emotional responses. To meet this demand, not only are products designed to make us look more appealing, but they need to feel appealing to be worthy of being added to your skincare routine.

Neurocosmetics are skin care products that focus on the connection between neuroscience and cosmetic products (skin care) based on the understanding of how those products work together with the brain and nervous system to influence perceptions, emotions, and behavior. The effects of neurocosmetics are perceived through these major senses: visual, tactile/touch, olfactory/smell.

The look of the product, the scent, and the feeling on the skin will have an impact on not only the appeal of such product, but also the results and benefits obtained because of how those variables affect the nerve ending receptors with which they interact. The responses can be either positive or negative, as in pleasing or beneficial, or the contrary.

Although the term “neurocosmetics” is recently trending keyword, it is not a new concept. Perhaps the oldest application of neurocosmetics with proven benefits was through the use of aromatic essential oils in ancient times. Since, it has been well studied that scent molecules interact with nose receptors connected to the limbic system of the brain and can cause a determined effect. Perhaps the oldest application of neurocosmetics with proven benefits (although not called that way back then) was through the use of aromatic essential oils in ancient times. Since, it has been well studied that scent molecules interact with nose receptors connected to the limbic system of the brain and can cause a determined effect.

Nowadays, companies that manufacture skin care products as neurocosmetics target benefits and results that go beyond skin deep with advantages such as:

• Optimized Formulations: Neurocosmetics research helps in formulating products that interact with the brain in specific ways to address psychological needs. For instance, Pevonia formulates with certain scents or textures that trigger relaxation or invigoration responses, influencing the user’s mood and emotional state as well as overall well-being.
• Personalization: Neurocosmetics help enable personalized skin care solutions tailored to individual preferences and neurological profiles. By considering factors such as personality traits, mood, and lifestyle, Pevonia can offer customized beauty regimens that address the diverse needs of its customers.
• Self-care: Neurocosmetics help to emphasize the role of skin care routines in promoting self-care practices. By designing products that enhance self-confidence, satisfaction, happiness and fulfillment, an individual is more likely to enjoy and be consistent with their Pevonia at-home regimen.
• Improved User Experience: By optimizing product packaging, texture, and scent based on neuroscientific principles, manufacturers can enhance the overall user experience. Pevonia crafts pleasant sensory journeys to create positive associations with the brand and increase the likelihood of repeat purchases.
• Enhanced Product Development: Understanding how certain scents, textures, and colors affect the brain’s perception of skin care products can lead to the development of more appealing formulations. This can lead to increased customer satisfaction and loyalty, ultimately driving repeat purchases.
• Targeted Marketing: Neurocosmetic research can provide insights into consumer preferences and behaviors. By tailoring marketing strategies to appeal to specific neurological responses, Pevonia can better connect with target audiences and increase brand engagement. For example, advertising campaigns can highlight the calming effects of a skin care product to attract consumers seeking stress relief.
• Consumer Education: Educating consumers about the science behind neurocosmetics can build brand trust and credibility. Pevonia transparently communicates how our products are designed to interact with the brain’s sensory and emotional systems to foster stronger connections with customers, leading to increased brand loyalty and advocacy.
• Market Differentiation: Neurocosmetics can provide a competitive advantage by offering unique selling points that differentiate products from competitors. Pevonia leverages neuroscientific insights to create innovative formulations and marketing campaigns that help the brand stand out in a crowded marketplace and attract new customers.

For decades, Pevonia®, has been offering neurocosmetics products and treatments for face and body. Did You Know? Every Pevonia product is carefully formulated with natural extracts from land and sea. The brand features a high-quality concentration of unadulterated components, including phyto-organic scents and essential oils for remarkable aromatherapeutic benefits.
Our brand offers numerous Triphase technology creams with superpower absorbency and superior moisturizing benefits. With a smooth-as-silk texture, a truly delightful and pleasurable user experience is guaranteed, and the complexion is rendered ultra-hydrated, refreshed, and exquisitely aromatic.
Pevonia product collections are meticulously curated to address the needs of multiple skin concerns, while enhancing feelings of well-being and improved wellness such as:

• De-Stress Escape Aromatic Oil in retail and professional presentations, which features lavender extract along with other natural oils that elicit expedited anti-stress and relaxation benefits beyond calming and soothing dry and sensitized skin woes. An oil ideal for a deliciously aromatic de-stressing and rejuvenating massage.
• Other skin and mood-oriented products from Pevonia include the Aromatherapy Face Oils for Dry and Sensitive Skin (professional use), Micro-Emulsified Massage Oil “Anti-Stress” (professional), Anti-Stress Eye Lotion (professional), De-Stress Eye Treatment (professional), Anti-Stress Bath and Shower Gel (retail), BodyRenew™ Jasmine & Lavender Collection (professional and retail), Spalasium Massage Oil – Serenity, and more…
• Hyaluronic Acid HydraMist™ (professional and retail) which infuses the skin with unbeatable moisture and enhances skin performance, absorption, and more, not only delivers a cooling and soothing sensation on the skin, but also relaxes and calms the mood. An ideal product to tackle dehydration and the stress of airplane travel.
• The Pevonia Sensitive Skin and RS2 Rosacea Collections aim to defeat discomfort, redness, and irritation with ingredients that bring immediate relief and a sense of calm and tranquility, such as rose extract.
• The Pevonia Tropicale Body Line delivers a rich sensorial experience that delights the senses through exquisitely aromatic fruit extracts from pineapple, papaya, mango and passion fruit, in silky texture soothing products that deliver 100% guest satisfaction from a skin and emotional standpoint.
• The Age-Defying Marine Collagen Cream, a Pevonia best seller, emanates an invigorating Narcissus scent that uplifts the mood while its application fills in lines and wrinkles for a rejuvenated, soft focus smooth skin effect.
• Other treatments and rejuvenating products from Pevonia include ingredients like collagen (Collagen Hand Cream), caviar (Myoxy-Caviar® Timeless Collection), and plant stem cells derivatives (Stem Cells Phyto-Elite® Collection) to name a few, also invigorate the skin and uplift the mood with the scents of lemon, apple, and chamomile, among other herbal extracts.
• The new Pevonia Chocolate Indulgence Line contains aromatic components that not only activate the part of our brain that evokes our bet childhood memories, but also deliver pleasure, relaxation, and fulfillment, while rejuvenating the skin with powerful antioxidants from cacao and other selected ingredients that deliver a unique experience.